The Simple Formula for Online Success.

It's Michael Rasmussen here to tell you
about what he thinks is the simplest online
success formula.
Everybody's looking for some kind of
push-button easy, fill-in-the-blank
strategy to make a mint online.

I certainly was when I first started, so I
bet you're looking for something similar.

The problem is, it's never quite that
easy. There's always at least some work
involved. The trick is to be smart about
the work you do.

What I'm going to tell you about is the
simplest formula I've ever seen for
succeeding in Internet business.

Actually, it's the formula for succeeding
in ANY business, no matter what industry
you're in, what you're selling, or what
your business looks like.

The formula is: Rinse and Repeat.

First let me tell you what that means, then
I'll show you some ways you can use it.

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WHAT RINSE AND REPEAT IS
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There are two meanings.

The first has to do with developing good
business habits. This is where you:

* Identify the tasks you need to do every
day to succeed in your business.

* Prioritize those so you're working on
the most important first.

* DO those tasks.

* Rinse and repeat...meaning you loop back
to the beginning and do it all again.

That's really the formula for succeeding
at anything, whether it's building a
profitable business or learning how to
play a sport.

But the other meaning of rise and repeat
has to do specifically with business
success. That's the one I'm going to focus on.

Business, whether it's on the Internet or
not, isn't a slam dunk. There's no
guarantee you'll succeed. That's just not
the way the world works.

Given that, you need to be smart. Here's
how to do that:

* Do small experiments to test business
models, techniques, etc.

* Identify what works for you, and what
doesn't.

* Drop what's not working, and scale up
what is working.

That's all there is to it. It's not rocket
science, but it's tremendously powerful.

Note that you have to identify what works
for YOU. Just because it worked for
somebody else doesn't necessarily mean it
will work (or work as well) for you.

Everybody's different. Some models or
techniques just "click" with one person
and not with another. You have to find
what clicks with you, then go after it.

Now, here's how you can apply this formula
to any Internet business you have now or
are considering...

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USING THIS IN AN INTERNET BUSINESS
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You can certainly use the rinse and repeat
strategy in an offline business, but it's
particularly easy to do with an Internet
business.

The Internet makes it VERY easy to do
quick experiments to see what works and
what doesn't.

Why? Because the startup costs for doing
those online experiments is low, in most
cases.

But let's get practical. Here's what I'm
talking about...

One HUGE hurdle for most people is getting
their first sale online. It seems so
simple, so easy...but most people never
make it happen.

If you're in that spot, you need to set
that as your primary goal.

I can remember being there myself. Nothing
I did got me that first sale, and I felt
like I had tried everything.

What broke the logjam for me was a simple
experiment. I had to sell just ONE thing.
That meant I had to quit chasing so many
good ideas, and focus on one.

So I set up a simple site to sell a single
ebook for a one-time price. I created the
site myself, so it was very simple.

The site was pretty ugly, actually, but it
worked. I got my first sale.

While I was setting up that site, I
learned a ton about how to do it. I also
came across tools I hadn't known anything
about before, like ClickBank.

That led to my next experiment, which was
using ClickBank to sell that very same
product. That experiment was easier,
because I already had some momentum.

The results were solid. I found out that
doing things with ClickBank worked much
better, so I ramped that up. Today I still
make a big income using ClickBank.

After that, I sort of hit the wall lots of
people hit. I didn't know how to expand my
business.

I was getting sales, but I didn't know
what to do next to take my business to the
next level.

That led to an experiment with an IM
friend named Mike Filsaime. You've
probably heard of him, but back then, he
and I were both unknowns.

But he was having the same kind of problem
I was, so we put our heads together and
created a fantastic cross-promotion to
grow our lists. We were both a little
shocked at how well it did.

I'm not bragging when I say that my email
list is large, and most people would kill
to have one like mine.

What's important to you is that I got that
list by doing an experiment and then
ramping it up once I proved it
worked...just like you can do.

Not long after that experiment with Mike,
I did another experiment where I offered a
high-value video course at zero cost
(that's http://www.emailpromosexposed.com/,
if you're wondering).

That was a new idea at the time, but it
worked out well, and I've done it again
several times since.

It actually changed the industry
significantly. Now just about everybody
does no-cost promotions like that.

That's a quick overview of how I've used
the rinse and repeat strategy. You can do
what I did.

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TAKING THE FIRST STEP
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Like I said before, lots of people
(including many of my readers) get stuck
at the first sale. They just can't seem to
get it, no matter what they try.

If that's where you are, your first step
needs to be getting that first sale
HOWEVER you can.

I'm not saying to do anything illegal,
immoral or unethical. Do it the right way,
but get it done. Once you have that first
sale, everything gets easier.

My suggestion is to use a simple mini-site
to sell a single product online. That's
one of the earliest things I did, and it's
a great place to start.

(Check out
http://www.minisiteprofitsexposed.com/ for
a no-cost course about how to do this.)

Another thing you could try, especially if
you don't want to mess with creating your
own (very simple) product first, is an
easy flavor of affiliate marketing:

* Find a product at ClickBank with a
gravity score of 20 to 150, and a
commission of at least $20 (this makes it
easier to make a profit).

* Write some articles to publish at
EzineArticles.com, GoArticles.com and
other article sites to promote that
product in your "author box".

* Set up your own simple landing page to
"pre-sell" the affiliate product.

Once you've done that, track your results
to see how many visitors you're actually
getting, how many of those people click
through to the product sales page, and how
many people actually buy.

Either of those two approaches can get you
your first sale.

The key is to stick with it long enough to
make it work.

Once it works, you can decide whether you
want to stick with it, or move on to
something else to see if that works better.

You'll be building on your success in that
case, instead of feeling stuck.

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RINSE AND REPEAT IN REAL LIFE
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The core part of the rinse and repeat
formula is to find a technique or model
that works well for you.

After all, it makes sense to repeat that
successful strategy. Once you know it
works, you can use rinse and repeat to
profit from it for as long as you can.

Here are some things you might consider
repeating for yourself, if you discover
they work well for you:

* Setting up simple, one-page mini-sites
in various niches

* Doing keyword research to find long tail
keywords you can dominate quickly

* Writing articles to get visitors for
your sites

* Creating simple products (like short
reports) you can sell for very low prices,
or even sell private label rights for

* Developing cross-promotions with people
you meet in marketing forums

* Creating content you can give away to
build your list

* Offering no-cost content and targeted
promotions to your list members

And you can even get more specific than
that when you dig down into the tactics
and models you've tried. For example, you
can reuse

* A sales letter headline that converted
well

* An email subject line that got lots of
people to open your message

* A product price point that sold a lot of
copies for you

* An offer structure that lots of positive
buzz

* Some elements of a product name that
people liked

* A bonus offer that got you more buyers

* A particular ad placement that got you
lots of additional sales

If you've found something on those lists
(or something else) that works well,
repeat it and rack up HUGE results.

And you can always change things a bit to
try new tweaks on an existing strategy to
see if the revised version will work
better.

For example, instead of writing articles
to get visitors, you can try creating a
short video from one your articles using
free tools like http://www.jing.com/. Then
you can post it on YouTube and track your
results.

That's a similar strategy (getting no-cost
visitors), but a slight twist on where
your visitors are coming from.

What counts is finding core tactics and
strategies that work well. Those will
change over time, which is why you need to
keep experimenting to keep up, so to speak.

The really cool part is that once you find
something that works, you can usually apply
it to other niches or even other markets.

For example, a lot of the strategies that
work well in the Internet marketing niche
work even BETTER in other niches where
people aren't as used to those techniques.

I've done exactly that in my own business,
and it has paid off big time.

If you'll use the rinse and repeat strategy
to develop your own success habits, and to
develop your own killer business
techniques, your career can take off.

I know it can seem frustrating at times,
but you have to stick with it until you
succeed in some way.

Then you'll have something to build
on...and your future success can give you
a great story to tell!

I hope this helps.

All the best,

Michael Rasmussen