The 5 Steps to a Social Media Avalanche of Customers

Build it and they will come” the saying goes... Not!!!
You can build a blog or video site and you can still be lacking connections. Connection is the nuclear core of social media. But you must make an effort in order for that to happen.
Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.
It is all about connecting and creating a magnetic conversation with people that draws them towards you.
But why are people in social media not doing that?
Maybe they do not know this powerful 5 step “Avalanche Process” for getting new customers and keeping them in social media.
The first thing you must do is connect with the social media culture. It is what marketing is about in social media. Some people think that they can be anti-social in social media when they broadcast their message and people will still come.
That simply is not going to happen. Not in social media. You do not build “it” but instead, build relationships that can become doorways and then eventually become customers.
Here is the “Avalanche Path” you can follow:
1) Connect –> 2) Conversation –> 3) Value –> 4) Doorway –> 5) Customer
Let’s take a quick look at each individual step:
1) CONNECT
Connection with people is where success in social media starts. Connect with people on Twitter, on Facebook, on LinkedIn, on Youtube, on Orkut, or every other niche site out in the social sphere that matters. You must connect.
Here’s a little tip:
Connect to those who are looking for you. They will find you if you are visible and accessible to connect to.
2) CONVERSATION
This step is where the conversation with people starts. You talk about the prospect and where they want to go. You talk about what they want to talk about. You study their profile, pictures, and videos on their social sites - as you can learn a lot just by paying attention to them.
Then make sure that you stay in touch and listen when they are communicating with you. If you do that, they will want to stay connected to you.
3) VALUE
This step is where you bring in the magnet to pull them towards your message. Show them value they can obtain with your message in their life. Show them how your message can help expand, increase, enlarge and improve their life.
You do it through tips and how to’s in videos and blog posts and podcasts, as well as tweets and twips. Show them how you can make their life easier and show them how to do something they want to learn. You show them how to be or do something. If you can increase the size of their dreams, you will motivate them to become your customer later.
The more value people perceive you have for them, the more likely they will walk through the “Doorway”.
4) DOORWAY
This is the doorway to conversion where you convert them to being a customer. You must convert prospects into customers if you are going to have any kind of business. That is simple to do.
Give them an offer where “No” is impossible to say. That is the secret. Give first and then make the offer so compelling, they cannot say “No.” We do it all the time. We just ran a social media special on our training products and it blew the roof off our shipping department. It has created a flood of new customers and new orders for us. All we did was give them an offer that was difficult to turn down.
The secret of success we experienced can be found in the word “Give”.
Give away something they must have and something that will improve their life, and they will get it.
5) CUSTOMER
This final step is where they purchase your message, products, or webinar or event. This is the beginning of your relationship though - not the end.
Here you must start building the relationship between you and the customer even more.
Give more than they expected and throw something in for free they were not expecting. Give them a free download or ebook and let them see a private video collection as a special.
Encourage more. Make sure that you send a note of encouragement and stay in touch with them.
Thank them more. Make sure they know you are thankful for their business and connection. We send out free downloads all the time to say thanks that some people paid $$$ for in the past. Thank them in everything you do and they will come back for more.
Get your customers addicted to your Value, Message and Emotions. They will become more than just a customer. They will become a loud speaker for you and tell everyone you know you are the best at what you do
That is what you want to happen in your home business or traditional business when conducting in social media marketing.

8 Reasons Why You Need a Facebook Fan Page

More and more people are spending their hours on Facebook! So if you have a business and don't have a Facebook fan page yet, you are missing out on the free advertising opportunity Facebook has to offer. Here are eight good reasons why you have to get that Facebook Fan Page up and running as soon as possible.
1.) Online marketing era - The popularity of the internet brings about a lot of changes in the advertising industry. Social media, for one, is something every business should tap into. As of this writing, Facebook has over 500 million users and is increasing by the day. These users spend 700 billion minutes per month on the site.. Now, that is one global audience you wouldn’t want to miss advertising to.
2.) Instant Opt-ins – As soon as a person likes your Fan Page, he is immediately opting in to the daily updates you provide via your fan page. This is an excellent way for you to be in constant contact with future buyers..
3.) Customizable – A Facebook fan page is also highly customizable so you have the freedom to personalize it according to your business design and requirements. You can hire someone to create a welcome page, a contact form, or embed additional apps that will make the user experience on your Facebook fan page more pleasant. You can think of your fanpage as a second website complementing your money site.
4.) Promotes Interaction – Because you can directly communicate with everyone who has liked your page, it is now easier for you to interact with them through discussions, polls, etc. A highly interactive community allows you to build trust with your followers.
5.) Easy to Manage – Unlike managing a website, you don’t need to have extremely technical skills to get started with a Fan Page. If you already have a Facebook account, you can surely take care of setting up and maintaining your own fan page. Design wise, you may need a designer to help you set things up, but other than that, you are good to go.
6.) Fast Indexing – One of the best reasons why you should have a Facebook fan page is the fact that these pages get indexed pretty fast by search engines. Unlike private profiles, these pages can open up a new avenue for you to get new customers.
7.) Availability of Statistics - Similar to a website, you can monitor the visitors who have interacted with your fan page.. These statistics will be able to help you determine if you need to tweak or get more involved with your fan page or not.
8.) Builds a Following – If you manage your Facebook fan page right, you will definitely build a following from people beyond those who have liked your page in the first place. Why? Because every post, video, or link you share on your fan page can be re-shared by them to their friends. In the process, you will be earning new fans from the curious friends who sees their friend liking your posts.
This is the best time to start a Facebook fan page for your business. Any moment later and you would have lost precious advertising minutes to millions of people all over the world. And the best thing about a Facebook fan page is that it is available to you for FREE. So don’t wait any longer and start the process of creating your own fan page today.